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Thank you for choosing k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì®! We hope you will use the k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand in the right way when you are marketing your products to your consumers, so that you can avoid any risk of trademark infringement.
The trademark name, logo and other visual identity elements of the k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand are valuable assets of k8ÓéÀÖ. We respect intellectual property rights of other companies, and we also require others to do the same. With this k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® Brand Guideline, we aim to help you clearly understand the right ways to use k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand assets. It covers:
k8ÓéÀÖ treats the improper use of its trademark assets seriously. We are monitoring the use of °Õ²â±¹±ð°ì® trademark in the market, and are taking necessary actions to protect the brand image of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® to safeguard our brand rights and interests. Please make sure you read this guideline in detail and follow the guideline in your product sales and marketing activities.
If you have any question that this guideline doesn’t answer, please feel free to contact us.
I. Fair use of the k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® Brand - applicable to non-licensees of the °Õ²â±¹±ð°ì® brand
Customers who buy k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® from the authorized distributors are entitled to use the °Õ²â±¹±ð°ì® brand for informational purposes regarding percentage of content by weight, or in total, in the garments and other products they made with °Õ²â±¹±ð°ì®. And in such fair-use of °Õ²â±¹±ð°ì® brand, you must make a true statement, instead of faking any information which might damage the image of °Õ²â±¹±ð°ì® brand.
In the description of the products made with °Õ²â±¹±ð°ì®, you can use the °Õ²â±¹±ð°ì® trademark in the following way: "It is made of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì®.â€
DO’s for proper °Õ²â±¹±ð°ì® brand reference
Correct use of °Õ²â±¹±ð°ì® trademark:
DON’Ts for proper °Õ²â±¹±ð°ì® brand reference
Incorrect use of °Õ²â±¹±ð°ì® trademark. Below is an example of product packaging that does not adhere to the rules for proper °Õ²â±¹±ð°ì® brand representation.
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II. Licensed use of the °Õ²â±¹±ð°ì® brand - Applicable to licensees of °Õ²â±¹±ð°ì® brand
Customers could use °Õ²â±¹±ð°ì® Brand in more prominent ways to benefit from the brand value of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì®, if they have a written license agreement with k8ÓéÀÖ and become a licensee of °Õ²â±¹±ð°ì® brand.
On the fair-use basis, if customers go further to apply for a licensed use of °Õ²â±¹±ð°ì® brand, and pass the a rigorous product stewardship review from k8ÓéÀÖ and then sign a "Trademark License Agreement (TMLA)" with k8ÓéÀÖ, they could be a k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand licensee.
As a brand licensee, customers could use the °Õ²â±¹±ð°ì® logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements, or other prominent ways.
To apply for a licensed-use of °Õ²â±¹±ð°ì® brand, or understand more about the process of brand licensing, please feel free to contact your local °Õ²â±¹±ð°ì® sales representatives, the authorized distributors, or Email us at tyvek.design@dupont.com .
III. Misuse of °Õ²â±¹±ð°ì® Brand
k8ÓéÀÖ monitors and enforces its rights to the fullest extent of the law. We are vigilant on third party uses of the °Õ²â±¹±ð°ì® brand in all media and throughout the world to ensure the consumer public receives authentic goods made with k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® and that our trademark is used properly. We encourage to report any mis-use or infringement of °Õ²â±¹±ð°ì® brand, to our brand protection Email address:ÌýStacey.W.Kitch@dupont.com.