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Thank you for choosing k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì®! We hope you will use the k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand in the right way when you are marketing your products to your consumers, so that you can avoid any risk of trademark infringement.

The trademark name, logo and other visual identity elements of the k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand are valuable assets of k8ÓéÀÖ. We respect intellectual property rights of other companies, and we also require others to do the same. With this k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® Brand Guideline, we aim to help you clearly understand the right ways to use k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand assets. It covers:

  • Fair use of the °Õ²â±¹±ð°ì® brand
  • Licensed use of the °Õ²â±¹±ð°ì® brand
  • Misuse of the °Õ²â±¹±ð°ì® brand

k8ÓéÀÖ treats the improper use of its trademark assets seriously. We are monitoring the use of °Õ²â±¹±ð°ì® trademark in the market, and are taking necessary actions to protect the brand image of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® to safeguard our brand rights and interests. Please make sure you read this guideline in detail and follow the guideline in your product sales and marketing activities.

If you have any question that this guideline doesn’t answer, please feel free to contact us.

I. Fair use of the k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® Brand - applicable to non-licensees of the °Õ²â±¹±ð°ì® brand

Customers who buy k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® from the authorized distributors are entitled to use the °Õ²â±¹±ð°ì® brand for informational purposes regarding percentage of content by weight, or in total, in the garments and other products they made with °Õ²â±¹±ð°ì®. And in such fair-use of °Õ²â±¹±ð°ì® brand, you must make a true statement, instead of faking any information which might damage the image of °Õ²â±¹±ð°ì® brand.

In the description of the products made with °Õ²â±¹±ð°ì®, you can use the °Õ²â±¹±ð°ì® trademark in the following way: "It is made of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì®.â€

DO’s for proper °Õ²â±¹±ð°ì® brand reference

  1. Always capitalize the T in °Õ²â±¹±ð°ì®. EXAMPLE: Printed on tear-proof and water-resistant k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® material.
  2. Include the registered trademark symbol (®) after each instance of °Õ²â±¹±ð°ì®. EXAMPLE: °Õ²â±¹±ð°ì® material is water-resistant and recyclable.
  3. Include the generic descriptor at least once per page. EXAMPLE: °Õ²â±¹±ð°ì® sheet or °Õ²â±¹±ð°ì® material.
  4. Include the legal footnote at the bottom of all materials. EXAMPLE: k8ÓéÀÖâ„¢ and °Õ²â±¹±ð°ì® are trademark and registered trademark owned by affiliates of k8ÓéÀÖ de Nemours, Inc.
  5. Reference to °Õ²â±¹±ð°ì® may only be included in the material/ingredient content description of the product containing °Õ²â±¹±ð°ì®. If such a reference is included in text, it may be cited one time only.
  6. If you are not sure whether the trademark or brand is properly used, contact the business representatives or the authorized distributors of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® to double check.

Correct use of °Õ²â±¹±ð°ì® trademark:


DON’Ts for proper °Õ²â±¹±ð°ì® brand reference

  1. Never use the °Õ²â±¹±ð°ì® trademark as part of your company name. EXAMPLE: Worldwide °Õ²â±¹±ð°ì® Sportswear, Inc.
  2. Never use the °Õ²â±¹±ð°ì® trademark as part of your product name. EXAMPLE: Nico Sport °Õ²â±¹±ð°ì® shoulder bag
  3. Never use the °Õ²â±¹±ð°ì® trademark as part of your website name. EXAMPLE: www.tyvek-sportswear.com
  4. Never use the °Õ²â±¹±ð°ì® trademark as a modifier. EXAMPLE: °Õ²â±¹±ð°ì®-enhanced shell
  5. °Õ²â±¹±ð°ì® should not be associated with any product claims. EXAMPLE: Product resists tearing because it is made with °Õ²â±¹±ð°ì®.
  6. Do not use °Õ²â±¹±ð°ì® in headlines or in any other prominent graphics. EXAMPLE: Performance, brought to you by °Õ²â±¹±ð°ì®.
  7. °Õ²â±¹±ð°ì® should not be bolded. EXAMPLE: Made with recyclable °Õ²â±¹±ð°ì®.
  8. °Õ²â±¹±ð°ì® should not be italicized. EXAMPLE: Made with recyclable °Õ²â±¹±ð°ì®.
  9. Contact the business representatives or the authorized distributors of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® to double check when you are not sure whether it’s proper use or not.

Incorrect use of °Õ²â±¹±ð°ì® trademark. Below is an example of product packaging that does not adhere to the rules for proper °Õ²â±¹±ð°ì® brand representation.

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II. Licensed use of the °Õ²â±¹±ð°ì® brand - Applicable to licensees of °Õ²â±¹±ð°ì® brand

Customers could use °Õ²â±¹±ð°ì® Brand in more prominent ways to benefit from the brand value of k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì®, if they have a written license agreement with k8ÓéÀÖ and become a licensee of °Õ²â±¹±ð°ì® brand.

On the fair-use basis, if customers go further to apply for a licensed use of °Õ²â±¹±ð°ì® brand, and pass the a rigorous product stewardship review from k8ÓéÀÖ and then sign a "Trademark License Agreement (TMLA)" with k8ÓéÀÖ, they could be a k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® brand licensee.

As a brand licensee, customers could use the °Õ²â±¹±ð°ì® logo on their product labels, hang tags, packaging, shipping containers, promotional material, and advertisements, or other prominent ways.


To apply for a licensed-use of °Õ²â±¹±ð°ì® brand, or understand more about the process of brand licensing, please feel free to contact your local °Õ²â±¹±ð°ì® sales representatives, the authorized distributors, or Email us at tyvek.design@dupont.com .

III. Misuse of °Õ²â±¹±ð°ì® Brand

k8ÓéÀÖ monitors and enforces its rights to the fullest extent of the law. We are vigilant on third party uses of the °Õ²â±¹±ð°ì® brand in all media and throughout the world to ensure the consumer public receives authentic goods made with k8ÓéÀÖâ„¢ °Õ²â±¹±ð°ì® and that our trademark is used properly. We encourage to report any mis-use or infringement of °Õ²â±¹±ð°ì® brand, to our brand protection Email address:ÌýStacey.W.Kitch@dupont.com.

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Example of licensed use of the °Õ²â±¹±ð°ì® brand: